Get the Glass

So his name is Jorge Calleja, an Art Director at Wieden & Kennedy Amsterdam who art directed the "Get the Glass" campaign for Milk. So how do I know Jorge?!....well, I heard him speak at DesignThinkers 2007 about the Get the Glass campaign. The campaign is essentially an interactive game that is centered on the Adachi family who are living a life without milk and are attempting to get the glass through any means possible. The island that you see in the game was built by hand to give the game a more realistic look. I sat through his talk and was just blown away by his work on this project. 

Me and my friend Alex actually kind of stalked him trying to get an autograph on some posters that he did but he was talking on his phone so we never got a chance to get the posters signed.