Are ad'g and graphic design moving toward delivering 'experience'...

Yes, I think that advertising and design is moving toward delivering “experience” as the end product for the simple reason that we as a society are constantly inundated with hundreds of different ads at every turn we take. It only makes sense that advertisers and designers try to deliver to their audience in the only way that will catch, hold and influence their opinion. I keep hearing that it’s all about the experience because then you have a story to tell and memories to look back on. When you look at it from the point – of - view that an “experience” can be passed onto family and friends it creates a far better reach then advertisers have ever imagined. Look at the whole history of oral stories that have been passed on from generation to generation having an effect on what we believe and think for example “Urban Legends” and “old wives tales”.

So what better way to get into the already clouded minds of the public by creating an “experience” that can be used as jump off to create more buzz around a product. It sort of like the way viral ads work in the way it spreads like a virus with the simple form of communication.